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KLa Project in the 10th album of his, Exellentia, not just selling nostalgia, but a new song song-tailored market today. "We do not repeat the nostalgia. On this album we do not sell nostalgia. We're trying, that KLa it before making this album, we learn to listen to music today. Music now, which we believe its market share there," said Adi Adrian, keyboard player group This popular music, during a press conference and launch concert plan their album in a cafe in Blok M, South Jakarta, last week.
Lilo, guitarist KLa Project admit, his band has also been making changes to the works of their latest music, in order to adjust the current market tastes. "We try to also offer this album to teenagers," he said.
"We're very aware that we want to take a new market. If (Indonesian music market), now it is said the Malay-dominated, yet it is not no wrong," said Lilo.
The musicality, said Lilo, KLa Project also have started their changes through Exellentia, according to the plan will be released on November 26, 2010. "We're usually in the second 30 to-40 seconds into it with an intro. But now, in seconds of the 5th we had separated from the intro," said Lilo.
Kala first appeared in Indonesia's music industry, continued Lilo, the personnel center KLa Project affected new wave music era. "We liked it," he said. However, over the current market developments, he said, KLa Project also least affected. "The era is now more straight forward, more frontal, the intro did not have long-term, and the tone was no need berliuk-contortion," he said.
Despite changes, Marcels - vocalist of this band - sure, KLa Project has remained as KLa Project, which is known through the song-songs such as Yogyakarta, Never Can the Heart, or About You. "We still remain` sell `notation -notation beautiful, harmonious, sound fresh, and the lyrics are instructive. Anyone could hear KLa, "said Katoni.
"We're still (with the lyrics) about love that could be heard all walks of life. Beat that we offer, just like in` 88 when we drove. We grab new market, mothers or fathers, hopefully we will not sink into nostalgia , "said Lilo.
Lilo, guitarist KLa Project admit, his band has also been making changes to the works of their latest music, in order to adjust the current market tastes. "We try to also offer this album to teenagers," he said.
"We're very aware that we want to take a new market. If (Indonesian music market), now it is said the Malay-dominated, yet it is not no wrong," said Lilo.
The musicality, said Lilo, KLa Project also have started their changes through Exellentia, according to the plan will be released on November 26, 2010. "We're usually in the second 30 to-40 seconds into it with an intro. But now, in seconds of the 5th we had separated from the intro," said Lilo.
Kala first appeared in Indonesia's music industry, continued Lilo, the personnel center KLa Project affected new wave music era. "We liked it," he said. However, over the current market developments, he said, KLa Project also least affected. "The era is now more straight forward, more frontal, the intro did not have long-term, and the tone was no need berliuk-contortion," he said.
Despite changes, Marcels - vocalist of this band - sure, KLa Project has remained as KLa Project, which is known through the song-songs such as Yogyakarta, Never Can the Heart, or About You. "We still remain` sell `notation -notation beautiful, harmonious, sound fresh, and the lyrics are instructive. Anyone could hear KLa, "said Katoni.
"We're still (with the lyrics) about love that could be heard all walks of life. Beat that we offer, just like in` 88 when we drove. We grab new market, mothers or fathers, hopefully we will not sink into nostalgia , "said Lilo.
Selling Beyond Nostalgia..
![Selling Beyond Nostalgia..]()
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